品牌和成:对科学文献的网络分析
1VIT Business School, Vellore Institute of Technology, Vellore, India.
概括
这项研究使用网络分析分析了品牌成文献,揭示了营销和精神病学之间的跨学科联系. 它强调了与物质成相比,食物成的独特方面,反映了社会变化.
科学领域:
- 行为科学 行为科学
- 精神病学是一个精神病学.
- 营销学研究 营销学研究
背景情况:
- 关于品牌成的文献是分散的,需要进行结构化分析.
- 由于不断变化的社会挑战和数字影响,了解成模式至关重要.
研究的目的:
- 对品牌和成的碎片化文献进行网络分析.
- 在品牌成研究中识别趋势,主题和合作机会.
- 为研究人员,政策制定者和从业者提供成预防和干预方面的见解.
主要方法:
- 主题映射和演变分析以追踪研究趋势.
- 对突出的话题进行词云分析.
- 共同引用和合作网络分析以了解研究关系.
主要成果:
- 确定了跨学科的分组和多学科的出版物,将营销和精神病学联系起来.
- 突出了快餐成的独特特征,这是由于普遍的营销.
- 观察到互联网和博成研究的下降,这表明研究重点的转变.
结论:
- 这项研究提供了对品牌成的全面概述,包括其心理和精神病的影响.
- 提供了关于新兴主题,研究演变和协作网络的宝贵见解.
- 通过澄清品牌成研究的格局,帮助利益相关者预防和干预成.
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