在国家家庭小组研究中过渡到混合模式研究设计:对现场工作结果,样本组成和成本的影响
Katherine A McGonagle1, Narayan Sastry1
1University of Michigan, Institute for Social Research, Survey Research Center.
概括
美国收入动态小组研究 (PSID) 成功过渡到首个网络混合模式数据收集,以减少努力和成本实现高响应率. 这种新方法提高了家庭小组研究的效率.
科学领域:
- 调查方法 调查方法
- 社会科学研究方法 社会科学研究方法
- 数据收集技术 数据收集技术
背景情况:
- 美国收入动态小组研究 (PSID) 历来使用计算机辅助电话采访 (CATI).
- 计划在2021年向Web-first混合模式设计 (Web和CATI) 过渡.
- 评估数据收集模式对现场工作结果的影响对于调查效率至关重要.
研究的目的:
- 为了比较两个连续的混合模式协议的现场工作结果:web-first与CATI-first.
- 评估新混合模式设计对响应率,联系尝试,持续时间和成本的影响.
- 将当前的混合模式结果与传统电话设计的历史数据进行比较.
主要方法:
- 一个实验设计将随机抽样家庭分为两个协议:web-first和CATI-first.
- 网络第一协议优先考虑在线采访,其次是电话采访.
- 在CATI-first协议中,优先考虑电话采访,后来选择在线完成.
主要成果:
- 网络第一设计的响应率比CATI第一设计的响应率相对较高.
- 网络第一导致了更快的面试完成,更少的努力和更低的成本.
- 与前一波相比,混合模式设计通常减少了工作量,并在子组中显示了类似的非响应模式.
结论:
- 网络第一混合模式方法对家庭小组研究有效,证明了效率的提高.
- 这项研究提供了支持在大规模调查中使用混合模式设计的经验证据.
- 这些发现为优化数据收集策略和降低纵向研究成本提供了有价值的见解.
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