为什么健康风险意识和唯物主义推动消费者接受智能绿色建筑的意图?
1Department of Architecture, National Taiwan University of Science and Technology, Taipei, Taiwan.
Frontiers in psychology
|February 12, 2024
概括
意识到全球变暖和死亡焦虑增加了对智能绿色建筑的接受. 唯物主义也推动了消费者对这些可持续,健康意识的结构的兴趣.
科学领域:
- 环境心理学 环境心理学
- 消费者行为 消费者行为
- 可持续的建筑 可持续的建筑
背景情况:
- 越来越多的人对全球变暖的担忧,需要了解消费者对可持续解决方案的接受.
- 智能绿色建筑提供了一个潜在的缓解策略,但需要消费者的支持.
- 现有的研究缺乏对采用智能绿色建筑的心理驱动因素的全面理解.
研究的目的:
- 调查健康风险意识和死亡焦虑对智能绿色建筑的接受的影响.
- 探索唯物主义在推动消费者接受智能绿色建筑方面的作用.
- 整合恐怖管理理论和唯物主义来解释消费者对智能绿色建筑的行为.
主要方法:
- 对台湾两位消费者和两位教授的采访进行了定性编码分析.
- 用于验证理论模型的定量研究方法.
- 基于综合理论框架的假设测试.
主要成果:
- 健康风险意识与接受智能绿色建筑的意愿正相关.
- 死亡焦虑显著缓解了健康风险意识和接受之间的关系.
- 唯物主义成为一个独立的因素,影响着采用智能绿色建筑的发展.
结论:
- 恐怖管理理论为理解存在的担忧如何推动绿色建筑的接受提供了一个框架.
- 唯物主义价值观可以激励消费者采用智能绿色建筑,可能是为了地位或感知质量.
- 研究结果为建筑行业提供了可行的策略,以提高消费者对智能绿色建筑的参与度.
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