慈善捐赠与情感面部表情之间的关系:来自情感计算的结果
Anna Shepelenko1, Pavel Shepelenko2, Anastasia Obukhova3
1Institute for Cognitive Neuroscience, HSE University, Moscow, Russia.
Heliyon
|February 13, 2024
概括
悲伤和愤怒等负面情绪会增加对物慈善机构的慈善捐款,而幸福会减少这些捐款. 将情绪检测技术与自我报告相结合,可以提高捐赠预测.
科学领域:
- 心理学 心理学 心理学
- 营销 营销 营销 营销 营销 营销
- 情感计算是一种情感计算.
背景情况:
- 了解慈善捐赠的情感驱动因素对于有效的筹款至关重要.
- 物慈善机构通常依赖于情感上的吸引力来征集捐款.
- 评估情绪反应可以通过自我报告或自动化方法 (如情感计算) 进行.
研究的目的:
- 调查特定情绪与物慈善机构捐赠金额之间的联系.
- 为了比较情感计算 (FaceReader) 与自我报告在捐赠任务期间测量情绪的有效性.
- 为了确定不同的情绪状态如何影响慈善行为.
主要方法:
- 参与者 (N=45) 使用FaceReader软件进行了情绪评估,并在物慈善捐赠任务期间进行自我报告.
- 测量的情绪状态包括价值,兴奋和六种基本情绪.
- 捐赠规模被记录为主要的行为结果.
主要成果:
- 悲伤和愤怒显著增加了捐赠规模,而幸福减少了它.
- 刺激与捐献意愿没有显著的相关性.
- 情感计算和自我报告方法在很大程度上一致,尽管一些自我报告的情绪在捐赠规模方面是不确定的.
结论:
- 不愉快的情绪可以增强慈善捐赠,这与假设只有积极的情绪驱动捐赠相矛盾.
- 将情感计算与自我报告数据相结合,为预测慈善呼吁的成功提供了更强大的方法.
- 这项研究提供了对慈善行为的情感影响的见解,并使用情感识别技术评估营销策略.
相关概念视频
Facial Feedback Hypothesis
153
Charles Darwin proposed that facial expressions are an evolutionary adaptation for communication. He argued that these expressions are not influenced by culture but are universal across species. For example, a snarling expression with exposed teeth signals a threat in many animals, including humans. Darwin also suggested that displaying an emotion can intensify the feeling. Smiling, for example, could enhance one's sense of happiness. This idea laid the foundation for understanding the role...
153
Emotional Expression
222
Emotional expression encompasses how individuals convey their emotions through verbal communication and non-verbal cues. These non-verbal actions include facial expressions, body language, and physical gestures, such as frowning or smiling. Among these, facial expressions play a crucial role in emotional expression and are understood universally, indicating a biological basis for how humans communicate emotions.
Universal Facial Expressions
Psychologist Paul Ekman identified seven basic...
Universal Facial Expressions
Psychologist Paul Ekman identified seven basic...
222
Egoism and Altruism
92.0K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
92.0K
Empathy
9.6K
Some researchers suggest that altruism operates on empathy. Empathy is the capacity to understand another person’s perspective, to feel what he or she feels. An empathetic person makes an emotional connection with others and feels compelled to help (Batson, 1991). Empathy can be expressed in several ways, including cognitive, affective, and motor.
9.6K
Therapeutic Communication
4.5K
Communication is a lifelong learning process. Through therapeutic communication, nurses can collect relevant assessment data, provide education and counseling, and interact during nursing interventions. Sending and receiving messages occur through verbal and nonverbal communication techniques and can happen separately or simultaneously.
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
4.5K
Nonconscious Mimicry
4.6K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.6K


