在YouTube上通过患者共享的COVID-19叙述进行文本挖掘和视频分析
Ranganathan Chandrasekaran1, Karthik Konaraddi2, Sakshi S Sharma2
1Department of Information & Decision Sciences, University of Illinois at Chicago, Chicago, IL, USA. ranga@uic.edu.
Journal of medical systems
|February 15, 2024
概括
这项研究分析了关于COVID-19患者体验的YouTube视频,发现情感内容,特别是恐惧和悲伤,显著增加了观众对健康信息的参与. 了解这些叙述可以改善公共卫生沟通.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 社交媒体分析 社交媒体分析
背景情况:
- 随着COVID-19大流行,人们在网上广泛分享个人健康经验.
- YouTube是传播患者叙述和健康信息的重要平台.
研究的目的:
- 分析个人如何在YouTube上分享他们的COVID-19经历.
- 调查信息披露,情感内容和观众参与之间的关系.
主要方法:
- 在186个YouTube视频中利用了文本挖掘和视频分析.
- 确定了关键主题,情绪,以及它们与参与度指标 (浏览量,点赞,评论) 的相关性.
主要成果:
- 八个主要主题出现了:感染起源,症状,治疗,心理健康,隔离,预防,政府指令和疫苗接种.
- 关于感染起源,治疗和疫苗接种的视频的观众参与度最高.
- 视频成绩单中的恐惧和悲伤的情绪表达显著增加了参与度.
结论:
- YouTube对于分享COVID-19患者叙述和消费者健康信息至关重要.
- 情感内容和特定的主题强烈影响观众的参与.
- 调查结果可以为公共卫生官员提供信息,以加强健康沟通策略并解决与流行病相关的焦虑.
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