在关于肉类和乳制品生产系统的媒体话语中的道德脱离
Charlotte Schüßler1, Susanne Nicolai2, Susanne Stoll-Kleemann2
1Helmholtz Centre for Environmental Research - UFZ, Department of Economics, Permoserstraße 15, 04318, Leipzig, Germany; University of Greifswald, Chair of Sustainability Science and Applied Geography, Domstraße 11, 17489, Greifswald, Germany.
Appetite
|February 15, 2024
概括
肉类和乳制品生产的价值链参与者通过转移责任,延续不可持续的做法来避免对可持续性问题的责任. 这项研究揭示了公共话语中常用的道德脱离策略.
科学领域:
- 农业科学 农业科学
- 环境科学 环境科学
- 社会学 社会学 社会学
背景情况:
- 关于肉类和乳制品生产的公共辩论强调了气候变化和动物福利等可持续性问题.
- 尽管有讨论,但生产和消费模式基本保持不变,研究重点关注消费者行为.
- 在农业食品部门的利益相关者声明的价值和行动之间存在差距.
研究的目的:
- 调查在可持续畜牧生产中价值链参与者的规范性话语和行动之间的差异.
- 确定道德脱离的机制,使不可持续的生产和消费模式持续存在.
- 分析有关肉类和乳制品的媒体话语中参与者之间的责任转移.
主要方法:
- 对109次媒体采访 (2020-2022) 的质量内容分析,采访了农业,加工和零售业的参与者.
- 将班杜拉的道德脱离理论应用于媒体话语.
- 探索不同行为体在道德脱机制上的差异.
主要成果:
- 对不可持续的做法的责任被集体转移,最常见的是消费者,政治和经济力量.
- 通常使用的是道德脱离的机制,包括社会理由,有益的比较和轻描淡写的标签.
- 这些发现表明,农业食品系统存在一个系统性问题,导致不可持续的做法继续存在.
结论:
- 道德上的脱离,特别是责任的转移,是阻碍肉类和乳制品行业可持续发展的关键因素.
- 解决这些机制对于将农业食品系统转变为更可持续的生产和消费模式至关重要.
- 该研究强调了所有价值链参与者之间需要更大的问责制.
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