探索社交媒体用户不连续的意图:一种认知-影响-结合的视角
Sara Qaisar1, Anum Nawaz Kiani2, Afsheen Jalil1
1International Islamic University, Islamabad, Pakistan.
Frontiers in psychology
|February 19, 2024
概括
社交媒体的过载,包括信息,社交和系统功能,导致抑郁和焦虑. 这导致用户放弃社交网络网站.
科学领域:
- 心理学 心理学 心理学
- 人与计算机的交互
- 社会媒体研究 社交媒体研究
背景情况:
- 社交媒体的使用普遍存在,但负面体验可能会导致用户脱离参与.
- 认知-影响-结合 (C-A-C) 框架为理解用户行为提供了一个镜头.
- 了解推动社交媒体不使用的因素对于平台的可持续性至关重要.
研究的目的:
- 调查感知过载 (信息,社会,系统特征) 对用户抑郁和焦虑的影响.
- 检查这些负面情绪如何影响停止使用社交媒体的意图.
- 将C-A-C框架应用于社交媒体脱离.
主要方法:
- 使用结构方程建模 (SEM) 来进行数据分析.
- 收集了来自中国570名社交网站用户的数据.
- 采用了认知-影响-结合 (C-A-C) 框架.
主要成果:
- 感知到的信息,社会和系统功能过载直接与增加的抑郁和焦虑有关.
- 抑郁症和焦虑症显著预测了停止社交媒体使用的意图.
- 所有过载类型都直接影响用户离开社交网络网站的决定.
结论:
- 社交媒体平台必须解决过载问题,以减轻用户的负面情绪.
- 管理用户的情绪是减少社交媒体脱节的关键.
- 调查结果为社交网络网站提供商提供了可操作的见解,以提高用户保留率.
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