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Updated: Jul 2, 2025

Simultaneous Detection of c-Fos Activation from Mesolimbic and Mesocortical Dopamine Reward Sites Following Naive Sugar and Fat Ingestion in Rats
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通过激活概率估计和机器学习,识别与品牌食品上的消费者选择行为相关的独特大脑区域

Shinya Watanuki1

  • 1Department of Marketing, Faculty of Commerce, University of Marketing and Distribution Sciences, Kobe, Hyogo, Japan.

Frontiers in computational neuroscience
|February 20, 2024
PubMed
概括

语言回环和副海马回环是品牌食品的关键大脑区域,而腹部中间前额叶皮质对于所有食物决定至关重要. 这项研究提供了关于消费者行为和品牌价值的见解.

关键词:
品牌权益的品牌权益消费者神经科学 消费者神经科学多坐标模式分析方法多声素模式分析分析神经营销的神经营销sPLS-DA 的时间.

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相关概念视频

Association Areas of the Cortex01:21

Association Areas of the Cortex

Association areas are regions of the cerebral cortex that do not have a specific sensory or motor function. Instead, they integrate and interpret information from various sources to enable higher cognitive processes such as memory, learning, and decision-making. Some key association areas include the following:
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
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