供应商对WIC在线购物实施的看法和经验
Mayra Crespo-Bellido1, Elizabeth Anderson Steeves1, Jennie L Hill1,2
1Gretchen Swanson Center for Nutrition, Omaha, NE, United States.
Current developments in nutrition
|February 20, 2024
概括
在线购买妇女,婴儿和儿童 (WIC) 特殊补充营养计划可以改善体验. 供应商的参与,合作和指导是成功实施WIC在线购物的关键.
科学领域:
- 营养援助计划 营养援助计划
- 电子商务和零售技术
- 公共卫生干预措施 公共卫生干预措施
背景情况:
- 在线购物 (OS) 为妇女,婴儿和儿童特别补充营养计划 (WIC) 提供了增强购物体验的机会.
- 供应商对实施WIC OS的看法并未得到充分理解,这突出了当前知识的差距.
研究的目的:
- 调查供应商的经验,需求和关于实施WIC OS的障碍.
- 从供应商的角度来看,确定影响WIC OS采用和成功实施的因素.
主要方法:
- 在WIC OS规划和实施的各个阶段,与16家供应商进行了半结构化采访.
- 利用i-PARIHS框架分析采访数据,重点关注创新特征,接收者,背景和促进.
主要成果:
- 供应商利用过去的补充营养援助计划 (SNAP) 操作系统经验,强调建立关系和技术合作.
- 主要主题包括利用现有OS平台的好处,员工和参与者教育的重要性,以及WIC机构指导的价值.
- 确定了需求和障碍,例如实施证据的要求,监管清晰度和财务考虑.
结论:
- 供应商的参与,协作和WIC机构的明确指导对于成功的WIC OS现代化至关重要.
- 获得的洞察力可以为WIC国家机构提供信息,有效地吸引供应商参与WIC OS实施.
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