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勃发展的新性:中国学生的旅程到泰国的创意旅行
Cheng-Yi Kuo1,2, Ya-Ping Chang3
1Department of Business Administration, Master Program in Service Industry Management, Chihlee University of Technology, No.313, Sec. 1, Wenhua Rd., Banqiao Dist., New Taipei City 220-305, Taiwan.
Heliyon
|February 20, 2024
概括
外国学生 外国学生
科学领域:
- 旅游研究 旅游研究
- 旅行心理学 旅行心理学
- 学生流动性的学生流动性
背景情况:
- 在外国学生中,创意旅行和流体验的研究不足.
- 了解影响创造性旅行意图的因素对于旅游业至关重要.
- 寻找新奇事物和熟悉目的地是关键的行为方面.
研究的目的:
- 检查流体验在外国学生的新奇寻找和创造性旅行意图之间的调解作用.
- 研究目的地熟悉对这种关系的缓和效应.
- 为创造性旅游营销提供理论和实践见解.
主要方法:
- 结构方程建模用于数据分析.
- 从704名在泰国学习的中国学生收集了数据.
- 该研究的重点是寻求新奇的行为和创造性的旅行意图.
主要成果:
- 流体验在很大程度上调解了寻求新奇事物和创造性旅行意图之间的关系.
- 熟悉目的地会缓和寻找新奇事物和流体验之间的联系.
- 在研究的变量之间发现了积极的关联.
结论:
- 流体验对于鼓励外国学生进行创造性旅行至关重要.
- 熟悉目的地会影响流体体验的发展.
- 结果提供了可行的策略,以促进创意旅游的学生人口.
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