数字酒精和大麻广告,消费频率,以及在酒后驾驶
Jonathan K Noel1, Samantha R Rosenthal1,2, Zachery C Edwards3
1Department of Health Science, College of Health & Wellness, Johnson & Wales University, Providence, Rhode Island.
Journal of studies on alcohol and drugs
|February 20, 2024
概括
酒精和大麻的数字广告与年轻成年人驾驶酒后驾驶 (DUI) 有关. 社交媒体酒精广告可能间接增加酒精影响下的驾驶 (DUIA),而基于应用程序的大麻广告与大麻影响下的驾驶 (DUIC) 直接相关.
科学领域:
- 公共卫生 公共卫生
- 药物使用研究研究 药物使用研究
- 数字媒体研究 数字媒体研究
背景情况:
- 关于与物质相关的广告对驾驶障碍行为的影响的了解有限.
- 年轻人是物质消费和数字媒体参与的关键人口.
研究的目的:
- 估计暴露于酒精和大麻的数字广告和年轻成年人中酒精影响下驾驶 (DUIA) 和大麻影响下驾驶 (DUIC) 的流行之间的关联.
- 调查特定的数字广告平台 (如社交媒体,应用程序) 以及它们与DUIA和DUIC的差异关系.
主要方法:
- 这是一项基于网络的横截面调查 (罗德岛青年成年人调查2022),对1022名18至25岁的成年人进行了调查.
- 评估了过去30天对酒精和大麻的数字广告曝光率,以及过去一个月的DUIA和DUIC.
- 多变量后勤回归分析了数字广告曝光和驾驶行为障碍之间的关联,控制了社会人口统计学变量和物质使用频率.
主要成果:
- 超过一半的参与者 (54.4%) 报告在过去30天内接触过数字酒精广告,33.5%接触过数字大麻广告.
- 接触社交媒体酒精广告与较高的DUIA几率有关,尽管考虑到使用频率后,这种联系减少了.
- 基于应用程序的大麻广告曝光显示出与DUIC有显著的直接关联,即使经过调整以考虑社会人口统计学因素和使用频率.
结论:
- 调查结果表明,社交媒体酒精广告和DUIA之间存在潜在的间接联系.
- 基于应用程序的大麻广告似乎与DUIC和物质使用频率有直接关联.
- 立法者应该考虑对与物质相关的数字广告进行全面的监管和潜在的禁令,以减轻受损驾驶的风险.
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