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白人美国人在广告中对黑人的偏好在过去的66年里有所增加:一个元分析

Julia Diana Lenk1, Jochen Hartmann2, Henrik Sattler1

  • 1University of Hamburg, Faculty of Business Administration, Hamburg 20148, Germany.

Proceedings of the National Academy of Sciences of the United States of America
|February 20, 2024
PubMed
概括

从历史上看,白人消费者在广告中更喜欢同种族的模特,但最近的趋势显示,他们更喜欢黑人模特. 黑人消费者对同种族模特的偏好在60多年中保持一致.

关键词:
广告广告广告广告广告广告广告广告广告多样性的多样性多样性的多样性这是一个元分析.竞争 竞争 竞争 竞争种族不平等是种族不平等.

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