预测Facebook用户的在线隐私保护,使用计划行为扩展理论进行预测
Mustafa Biber1, Winnifred R Louis2, Joanne R Smith1
1University of Exeter.
The Journal of social psychology
|February 21, 2024
概括
脸书用户是使用Facebook的用户.
科学领域:
- 社会心理学 社会心理学
- 信息安全 信息安全
- 人与计算机的交互
背景情况:
- 了解在线隐私行为在数字时代至关重要.
- 计划行为理论 (TPB) 是预测意图的关键框架.
- 之前的研究已经探索了TPB的在线隐私扩展.
研究的目的:
- 测试一个扩展的计划行为理论 (TPB) 模型.
- 预测Facebook用户保护在线隐私的意图.
- 复制和扩展来自Saeri等人的发现. (2014年) 的时间.
主要方法:
- 对376名Facebook用户进行的调查方法.
- 评估态度,主观规范,群体规范,感知行为控制 (PBC),感知风险,信任和隐私问题.
- 利用扩展的 TPB 模型来分析隐私保护意图.
主要成果:
- 态度,主观规范和PBC显著预测了在线隐私意图.
- 描述性的群体规范和隐私问题也成为重要预测因素.
- 感知风险,信任和禁令性集团规范并没有显著预测意图.
结论:
- 加上描述性的群体规范和隐私问题,TPB有效地预测了在线隐私意图.
- 感知风险和信任等因素的作用不如预期那么直接.
- 调查结果为提高用户在线隐私保护行为的策略提供了信息.
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