获利损失框架和文化论证如何说服? 设计有效的信息来削弱大学生酒的意图

Soo Jung Hong1, Yungwook Kim2

  • 1Department of Communications and New Media, Faculty of Arts & Social Sciences, National University of Singapore, Singapore.

PubMed
概括

健康信息中的损失框架有效地减少了韩国大学生对饮酒暴饮的不利态度. 这种效应在单方面信息和大量饮酒者中最为强烈,为有针对性的酒精预防活动提供了信息.

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