获利损失框架和文化论证如何说服? 设计有效的信息来削弱大学生酒的意图
1Department of Communications and New Media, Faculty of Arts & Social Sciences, National University of Singapore, Singapore.
Journal of health communication
|February 21, 2024
概括
健康信息中的损失框架有效地减少了韩国大学生对饮酒暴饮的不利态度. 这种效应在单方面信息和大量饮酒者中最为强烈,为有针对性的酒精预防活动提供了信息.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 公共卫生 公共卫生
背景情况:
- 大学学生的酒精使用,特别是狂饮,仍然是一个重大的公共卫生问题.
- 有效的健康信息需要了解心理框架效应和个人差异.
- 集体主义社会为饮酒和健康干预提供了独特的文化背景.
研究的目的:
- 调查收益损失信息框架对大学生的态度和行为意图对酒的影响.
- 为了检查信息侧面性和沉重饮酒行为在这种关系中的适度作用.
- 测试一种调解模型,其中对暴饮暴饮的态度将框架效应与行为意图联系起来.
主要方法:
- 一个在线实验与434名韩国大学生进行.
- 参与者接触到不同的消息框架条件 (获利与损失).
- 对于SPSS,Hayes的PROCESS宏被用来分析调解和调节效应.
主要成果:
- 损失框架显著增加了对暴饮暴饮的不利态度,特别是在单方面信息条件下.
- 饮酒过度的态度与饮酒不过度者相比,与饮酒过度者之间的行为意图有更强的关联.
- 调解模型表明,对暴饮暴饮的态度部分解释了对行为意图的框架效应.
结论:
- 片面的,损失框架的信息是有效的塑造负面态度对大学生暴饮暴酒.
- 干预措施应考虑为重度饮酒者量身定制策略,因为他们的态度与意图之间的联系更强.
- 研究结果为在集体主义社会中设计文化敏感和有效的健康活动提供了宝贵的见解.
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