发现在线杂货购物中的趋势,差距和主要话题:图书识别分析
Terrylina A Monoarfa1, Ujang Sumarwan2, Arif Imam Suroso2
1Department of Digital Business, Faculty of Economics, Universitas Negeri Jakarta, Jakarta, 13220, Indonesia.
Heliyon
|February 23, 2024
概括
这一系统的文献审查确定了在线杂货购物中的关键趋势,包括客户行为和偏好. 调查结果突出了影响采用的因素,指导未来关于在线杂货购物意图的研究.
科学领域:
- 商业和管理的管理和管理.
- 信息科学 信息科学 信息科学
背景情况:
- 在线杂货购物迅速发展,需要对其景观有全面的了解.
- 识别研究差距和趋势主题对于推动该领域的发展至关重要.
研究的目的:
- 使用PRISMA方法对在线杂货购物进行系统的文献审查.
- 通过文献识别分析,识别趋势主题和研究缺口.
主要方法:
- 按照PRISMA指南进行系统的文献审查.
- 使用VOS浏览器软件进行图书识别分析.
- 手动选择43篇全文文章进行深入分析.
主要成果:
- 确定了1221篇摘要,选了571篇,并分析了43篇全文文章.
- 关键主题包括客户细分,购物偏好,在线杂货购物行为和意图.
- 阐明了影响在线杂货购物决定的因素.
结论:
- 该研究提供了对在线杂货购物研究领域的全面概述.
- 调查结果为未来的研究提供了参考,特别是在模拟在线杂货购物意图方面.
- 强调以客户为中心的因素在在线杂货采用中的重要性.
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