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Updated: Jul 2, 2025

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Errors as a Means of Reducing Impulsive Food Choice
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尬对自我服务偏见和行为反应在服务失败的背景下尬的影响
1Department of Business Administration, Soochow University, Taipei 10048, Taiwan.
Behavioral sciences (Basel, Switzerland)
|February 23, 2024
概括
这项研究表明,在服务故障期间,客户的尬程度更高,导致供应商的责任增加. 这影响了情绪和行为,为管理尬的服务恢复提供了洞察力.
科学领域:
- 消费者行为 消费者行为
- 服务营销服务营销
- 消费心理学 消费心理学
背景情况:
- 尬是一种常见的消费情绪,但它在服务故障中的作用仍未得到充分研究.
- 现有的研究主要集中在敏感产品购买中的尬,忽视了服务遭遇.
- 服务故障可能会引发严重的尬,影响客户的看法和行为.
研究的目的:
- 调查客户对引发尬的服务故障的反应.
- 在高尬的服务故障场景中检查自我服务偏见的存在.
- 了解尬如何缓解服务故障对归因,情绪和行为的影响.
主要方法:
- 一个基于场景的实验设计,具有2 (故障源) ×2 (尬程度) 的因素.
- 从台湾的218名学生参与者收集的数据.
- 分析的重点是消费者位置属性,负面情绪和负面行为.
主要成果:
- 尬显著影响消费者在服务故障情况下的反应.
- 更高的尬感导致消费者将更大的责任归咎于服务提供商.
- 这些归因调解了尬对客户情绪和后续行为的影响.
结论:
- 尬是理解消费者对服务故障反应的关键因素.
- 服务提供商应在服务恢复过程中承认和管理客户的尬.
- 调查结果为解决令人尬的服务故障提供了理论和实际意义.
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