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打破第五墙:两项研究观察在YouTube上与内容创作者进行人际沟通的影响
Ezgi Ulusoy1, Brandon Van Der Heide1, Siyuan Ma2
1Department of Communication, Michigan State University, East Lansing, MI 48824, USA.
Behavioral sciences (Basel, Switzerland)
|February 23, 2024
概括
在YouTube上的人际交互会影响视频的享受. 创作者与用户的互动会增加点赞,但用户对用户的互动会减少点赞,显示媒体融合效应.
科学领域:
- 媒体研究 媒体研究
- 沟通研究 沟通研究
- 社交媒体研究 社交媒体研究
背景情况:
- 大众和人际媒体的融合在像YouTube这样的平台上越来越明显.
- 了解这些媒体流程如何相互作用对于内容创作者和平台分析至关重要.
研究的目的:
- 调查大众和人际媒体流程在YouTube上的融合.
- 检查人际互动对用户参与和视频享受的影响.
主要方法:
- 研究1:检查了人际交互对视频享受的影响,重点关注评论价值和创作者识别.
- 研究2:在34天内跟踪了32个YouTube视频,收集了视频观看,点赞和评论/响应的数据.
- 分析了创作者-用户和用户-用户交互以及视频参与度指标之间的关系.
主要成果:
- 积极的评论价值增强了用户与内容创作者之间的识别,从而增加了视频的享受.
- 内容创作者和用户之间更高的互动水平与更多的喜欢相关.
- 相反,用户对用户互动的增加与视频喜欢的减少有关.
结论:
- 人际沟通动态显著影响用户体验和YouTube上的参与度.
- 创作者与用户的互动是积极参与 (喜欢) 的关键驱动力.
- 用户对用户交互的性质可能会对视频价值或参与度产生负面影响.
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