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在可持续发展的背景下,食物选择和消费者行为中的代际差异
Marta Makowska1, Rafał Boguszewski2, Arleta Hrehorowicz2
1Department of Economic Psychology, Kozminski University, Jagiellońska 57/59 St., 03-301 Warsaw, Poland.
Foods (Basel, Switzerland)
|February 24, 2024
概括
消费者行为在波兰的几代人之间有所不同. 年长的波兰人优先考虑食物的质量和来源,而年轻的波兰人则关注价格. 婴儿潮一代表现出最负责任的消费习惯.
科学领域:
- 消费者行为 消费者行为
- 食品科学 食品科学 食品科学
- 可持续性研究 可持续性研究
背景情况:
- 研究了波兰四个世代的食物选择和可持续消费:婴儿潮一代,X一代,Y一代和Z一代.
- 突出了食品购买驱动因素和负责任的消费模式的代际差异.
研究的目的:
- 分析波兰消费者在食品选择标准和可持续消费行为中的代际差异.
- 确定影响波兰不同年龄组食物选择的关键因素.
主要方法:
- 在线调查以1000名代表波兰人口的个人为配额样本进行.
- 收集关于人口统计,食物偏好,购买驱动因素和可持续消费实践的数据.
主要成果:
- 产品质量 (69.0%) 和价格 (68.6%) 是波兰人选择食物的主要因素.
- 老一代 (婴儿潮一代,X一代) 优先考虑质量和原产国,而年轻一代 (Y一代,Z一代) 关注价格.
- 婴儿潮一代表现出最高水平的负责任消费,检查到期日 (85.9%) 和购买只需要的数量 (82.8%).
结论:
- 代际社会文化和历史背景显著塑造了食物选择和消费习惯.
- 食品消费的可持续性努力需要考虑这些代际差异,以有效实施.
- 了解这些不同的消费者行为对于促进可持续的食品系统至关重要.
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