通过标签探索转基因的叙述:战略,产品和政策
Camille D Ryan1, Elizabeth Henggeler2, Samantha Gilbert3
1Strategic Insights, Bayer Crop Science Canada,Calgary, Canada.
GM crops & food
|February 25, 2024
概括
消费者对非转基因生物标签的需求仍然存在,尽管对转基因生物 (GMO) 的公众讨论正在下降. "知情权"运动成功地嵌入了对无转基因产品信息的需求,该信息仍然是自给自足的.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 公共政策 公共政策
背景情况:
- 食品标签显著影响消费者选择和市场动态.
- 非转基因标签是一个持续的辩论和消费者兴趣的领域.
- 转基因标签的演变反映了社会关注和监管变化.
研究的目的:
- 提供美国转基因标签的历史概述.
- 分析与转基因生物和无转基因生物标签有关的公共话语和市场趋势.
- 了解政策和消费者需求对转基因生物标签的影响.
主要方法:
- 媒体和市场情报数据的分析 (BuzzsumoTM,MintelTM).
- 追踪与社会政治事件相关的转基因生物的公共话语.
- 政策文件和出版数据的收集 (OvertonTM).
主要成果:
- 随着时间的推移,关于转基因生物的公共话语和政策参与度有所下降.
- 带有无转基因标志的新食品数量继续增加.
- 尽管讨论减少了,反转基因的叙述的影响仍然存在,推动了对无转基因产品的需求.
结论:
- 消费者对转基因食品标签的竞选活动已经有效地建立了对这种信息的感知需求.
- 对无转基因标签的需求似乎是自给自足的,独立于当前的公共话语水平.
- 反转基因言论的遗产继续塑造消费者偏好和市场产品.
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