影响菲律宾消费者使用云存储服务的行为意图的决定因素:一个扩展技术接受模型,整合了价值框架
Gerlyn C Altes1,2, Ardvin Kester S Ong1,3, Josephine D German1
1School of Industrial Engineering and Engineering Management, Mapúa University, Manila, Philippines. 658 Muralla St., Intramuros, Manila, 1002, Philippines.
Heliyon
|February 26, 2024
概括
菲律宾消费者 菲律宾消费者
科学领域:
- 信息技术 采用 信息技术 采用
- 消费者行为 消费者行为
- 技术接受模型 技术接受模型
背景情况:
- 云存储 (CS) 与传统存储相比具有优势,但在菲律宾等发展中国家的采用率较低.
- 了解消费者采用障碍对于新兴市场的CS服务扩张至关重要.
研究的目的:
- 评估影响菲律宾消费者采用云存储服务的行为意图 (BI) 的十二个变量.
- 为了全面分析,将价值理论框架与扩展技术接受模型 (ETAM) 整合起来.
主要方法:
- 一项在线调查收集了来自431名云用户的数据,主要是菲律宾的学生和工作人员.
- 使用结构方程建模 (SEM) 来分析变量与BI之间的关系.
主要成果:
- 感知好处和感知实用性是 BI 向云存储采用最强的积极决定因素.
- 工作相关性显著影响了BI,而感知风险和主观规范也发挥了实质性的作用.
结论:
- 客户端服务提供商应提高用户日常任务的服务效益,并加强安全性,以建立信任并鼓励采用.
- 调查结果提供了关于消费者采用超越云存储的新技术的见解,适用于各种行业.
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