在向家庭餐饮计划员推广植物蛋白时,不要说"豆子"
Thomas E Kottke1,2, Jennifer M Dinh2, Maren S G Henderson2
1HealthPartners, Minneapolis, MN, USA.
American journal of health promotion : AJHP
|February 26, 2024
概括
以健康和家庭为重点的标题是最有效的鼓励植物性蛋白质消费. 提到豆类的标题对调查受访者来说不那么吸引人.
科学领域:
- 营养科学 营养科学
- 消费者行为 消费者行为
- 卫生传播健康传播
背景情况:
- 红肉和植物性蛋白质之间的消费者选择受到信息的影响.
- 需要有效的沟通策略来促进更健康的饮食模式.
研究的目的:
- 为了确定有效的有效.
- 标题 标题 标题
- 它鼓励消费者选择植物蛋白而不是红肉.
主要方法:
- 在明尼苏达州的一个城市社区进行了一项邮件和网络调查.
- 144名吃肉的受访者评估了24个标题,根据动机 (健康与环境) 和障碍 (家庭,知识,技能) 来评估点击的可能性.
- 使用混合模型的统计分析基于内容对标题业绩进行了比较.
主要成果:
- 强调健康益处的头条新闻显著超过了关注环境原因的头条新闻 (P = .0019).
- 面向家庭的标题比基于技能或知识的标题略有优势.
- 提到"豆类"的标题表现明显差于没有提到"豆类"的标题 (P < .0001).
结论:
- 传达植物蛋白对健康和家庭的益处比环境信息更有吸引力.
- 标题中的"豆子"一词似乎阻止了读者的参与.
- 通过有针对性的信息传递,研究结果为促进植物性饮食的策略提供了信息.
关键词:
社区社区社区社区社区社区社区社区社区文化变化 文化变化促进健康 社区设计 社区设计干预措施 干预措施营养 营养 营养 营养机会的机会的机会的机会.蛋白质蛋白质是蛋白质蛋白质的组成部分.特定的设置特定的设置.战略 策略 策略 策略更多相关视频
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