生成性人工智能的潜力,用于在规模上进行个性化的说服
S C Matz1,2, J D Teeny3, S S Vaid4
1Columbia Business School, New York, USA. sm4409@gsb.columbia.edu.
Scientific reports
|February 26, 2024
概括
大型语言模型 (LLM) 可以创建比通用更有影响力的个性化说服信息. 这项技术使得可扩展,有效的信息传递跨越各种领域和心理资料.
科学领域:
- 心理学 心理学 心理学
- 人工智能的人工智能
- 沟通研究 沟通研究
背景情况:
- 个性化说服,根据接收者心理量身定制信息,是一种非常有效的策略.
- 人工智能的进步,特别是大型语言模型 (LLM),为可扩展的影响提供了新的可能性.
研究的目的:
- 调查像ChatGPT这样的LLM是否可以自动化和扩展个性化的说服力.
- 为了确定LLM生成的个性化消息是否比非个性化消息更有影响力.
主要方法:
- 对1788名参与者进行了四项研究 (七项子研究).
- 将ChatGPT制作的个性化消息与非个性化消息的影响力进行了比较.
- 在不同领域 (营销,政治诉求) 和心理概况 (个性,意识形态) 中测试了有效性.
主要成果:
- 通过ChatGPT生成的个性化消息比非个性化消息具有显著更大的影响力.
- 这种效应在各种应用领域和受体心理维度中是一致的.
- 为了有效地定制消息,LLM只需要一个简单的提示符.
结论:
- 法律法学具有自动化和扩展个性化说服的潜力,提高其有效性和效率.
- 这些发现对研究人员,营销人员,政治策略师和公众来说,对人工智能驱动的沟通有重大影响.
相关概念视频
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Non-equilibrium in the Cell
4.4K
An important concept in studying metabolism and energy is that of chemical equilibrium. Most chemical reactions are reversible. They can proceed in both directions, releasing energy into their environment in one direction, and absorbing it from the environment in the other direction. The same is true for the chemical reactions involved in cell metabolism, such as the breaking down and building up of proteins into and from individual amino acids, respectively. Reactants within a closed system...
4.4K
Persuasion Strategies
38.6K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.6K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Human Genetics
569
Human genetics provides a profound framework for understanding the interplay between genetic predispositions and human psychology. At the heart of this discipline lies the study of how genes influence physical traits, behaviors, and susceptibility to diseases. Each person carries a unique genetic code that subtly or significantly shapes their psychological and behavioral landscape.
The complex relationship between genetics and psychology is observable through common biological components such...
The complex relationship between genetics and psychology is observable through common biological components such...
569
Humanistic Psychology
1.1K
Humanistic psychology emerged in the mid-20th century as a response to the deterministic and pessimistic nature of behaviorism and psychoanalysis. While behaviorism focused on observable behaviors influenced by the environment and psychoanalysis delved into unconscious motivations, both theories suggested that human actions lacked free will. In contrast, humanistic psychology offers a perspective that emphasizes the innate potential for goodness and growth within every individual.
This approach...
This approach...
1.1K


