基于用户教育背景的网站设计视觉元素注意力分析.
Haohua Qing1,2, Roliana Ibrahim3, Hui Wen Nies2
1Guangzhou College of Technology and Business, Guangzhou, Guangdong, China.
Scientific reports
|February 27, 2024
概括
网页设计在很大程度上依赖于视觉元素来吸引在线用户. 这项研究表明,用户对网页视觉效果的关注程度因职业和教育而有很大差异,强调了定制设计方法.
科学领域:
- 人与计算机的交互
- 网页设计和用户体验
- 数据科学应用数据科学应用
背景情况:
- 互联网技术的普及增加了在线用户的参与度.
- 视觉元素对于有效的网页内容交付和影响用户浏览行为至关重要.
- 大数据分析越来越多地应用于理解和优化网页设计元素.
研究的目的:
- 根据用户行为数据分析关键视觉元素的组成和分布.
- 调查视觉元素对不同人口群体用户注意力的影响.
- 为网络经济中在网页设计中对视觉元素的战略使用提供见解.
主要方法:
- 在大数据环境中分析用户行为数据,以确定关键的视觉元素.
- 识别的视觉元素的分布和组成分析.
- 对200名不同职业和教育背景的用户进行了关于对视觉元素的关注的调查.
主要成果:
- 视觉元素显著吸引用户的注意力,在不同的专业和教育层面中观察到的差异.
- 与社会福利工作者 (1%) 相比,企业员工对视觉元素的关注度更高 (41%).
- 本科生 (36%) 比研究生 (5%) 和博士学位持有者 (4%) 更多地关注视觉效果.
结论:
- 网页的视觉元素必须设计得符合目标受众的文化和专业背景.
- 根据用户人口统计学量身定制视觉设计对于最大限度地提高参与度和内容传输至关重要.
- 该研究强调了数据驱动的洞察力对于在网页设计中有效实施视觉元素的重要性.
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