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什么影响消费者在线购买药物的意图和行为? 一个范围审查审查

Yam B Limbu1, Bruce A Huhmann2

  • 1Department of Marketing, Montclair State University, Montclair, NJ, United States.

Frontiers in pharmacology
|February 28, 2024
PubMed
概括

消费者越来越多地在网上购买药品. 本综述确定了诸如方便性和价格等关键驱动因素,这些因素影响了网上药店对非处方药和处方药的行为.

关键词:
在线药房在线药房没有处方药 (OTC) 药物.处方药是一种处方药.购买行为 购买行为购买意图 购买意图 购买意图 购买意图范围审查 范围审查审查

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