视觉传播设计:通过包装食品标签促进营养的一个被忽视的因素
Meghan Kelly1, Jennifer R McCann2, Celeste I Chapple2
1School of Communication and Creative Arts, Faculty of Arts and Education, Deakin University, Geelong, VIC, Australia.
Frontiers in public health
|February 29, 2024
概括
食品包装设计影响消费者选择,经常掩盖营养信息. 重新评估包装前面的设计层次结构可以通过指导更健康的食品决策来改善公共卫生.
科学领域:
- 营养科学 营养科学
- 视觉通信设计的设计
- 公共卫生政策 公共卫生政策
背景情况:
- 包装设计是一个关键的品牌元素,对食品政策有影响.
- 目前的营养标签政策 (声明,面板,包装前面的标签) 没有得到消费者的充分利用.
- 高度消费可自由选择和超加工食品是一个全球公共卫生问题.
研究的目的:
- 审查食品包装设计对营养传播的影响.
- 探索包装设计如何影响消费者决策过程.
- 倡导将视觉传播设计原则纳入营养政策和研究.
主要方法:
- 关于包装设计,消费者行为和营养政策的现有文献的叙述性审查.
- 分析视觉传播设计理论和食品选择中的双重处理框架.
- 检查包装上的设计层次如何直接吸引消费者的注意力.
主要成果:
- 包装设计元素可以使消费者注意力远离关键的营养信息.
- 消费者在选择食物时依赖自动思维而不是理性思维受到包装设计的影响.
- 由于设计因素,当前的营养标签系统尚未完全优化.
结论:
- 视觉传播设计显著影响食品包装上的营养信息的有效性.
- 营养科学家和政策制定者应纳入设计原则,以加强公共卫生营养工具.
- 修改包装前面的设计层次对于使消费者能够选择更健康的食品至关重要.
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