目的地支持的弹性模型:泰国芭堤雅
Roberto Bruno Gozzoli1, Pattarachit Choompol Gozzoli2, Walanchalee Wattanacharoensil1
1Tourism and Hospitality Management Division, Mahidol University International College, Thailand.
Heliyon
|February 29, 2024
概括
COVID-19 疫情严重影响了泰国旅游业,尤其是芭堤雅. 当地企业需要更明确的支持,以恢复和可持续发展的流行后.
科学领域:
- 旅游管理 旅游管理
- 可持续发展 可持续发展 可持续发展
- 经济性 经济性
背景情况:
- COVID-19 疫情对全球旅游业造成了重大破坏.
- 泰国主要旅游目的地芭堤雅因封锁和限制而面临严重的经济停滞.
- 疫情凸显了旅游供应链中的脆弱性.
研究的目的:
- 评估帕塔亚旅游业在Covid-19大流行期间的抵御力.
- 分析巴塔亚疫情后旅游复苏的挑战和战略.
- 了解对当地企业家和企业的影响.
主要方法:
- 定性研究方法.
- 与帕塔亚旅游业的各种公共和私人利益相关者进行了深入采访.
- 利用了麦卡特尼等人关于经济性和旅游复苏的概念框架. (2021年). 在2021年.
主要成果:
- 芭堤雅的旅游业经历了不利影响,反映了其他经济部门.
- 不充分和缓慢的战略实施阻碍了应对大流行引起的不确定性.
- 当地企业家报告说,需要更明确和支持性的重新开放措施.
结论:
- 芭堤雅的旅游业表现出对大流行经济冲击的脆弱性.
- 有效的复苏需要更清晰,支持政府和组织战略.
- 加强性和可持续发展对于未来的旅游业可行性至关重要.
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