在当前的地缘政治背景下,消费者对回收元件电子产品的看法:结构方程建模方法
Daniel-Rareș Obadă1, Dan-Cristian Dabija2, Gheorghe-Ilie Fârte1
1Alexandru Ioan Cuza University of Iași, Faculty of Philosophy and Socio-Political Sciences, Department of Communication Sciences and Public Relations, Romania.
Heliyon
|February 29, 2024
概括
俄乌战争和社交媒体影响消费者对回收电子产品的兴趣. 对绿色价值观和战争恐惧的提高意识对这些可持续产品的购买意图产生了积极的影响.
科学领域:
- 环境科学 环境科学
- 消费者行为 消费者行为
- 地缘政治地缘政治地缘政治
背景情况:
- 俄乌战争导致了全球能源危机,并破坏了电子元件供应链,影响了电子产品制造业.
- 通过社交媒体传播的虚假信息会影响消费者的看法和行为意图.
- 消费者日益增长的环境意识和对可持续电子产品 (EP) 解决方案的需求至关重要.
研究的目的:
- 评估社交媒体的使用,与俄乌战争有关的恐惧,绿色价值观,感知质量,使用乐趣和产品形象如何影响回收电子产品的购买意图.
- 在俄乌战争的地缘政治背景下,通过检查消费者对回收EP的行为意图来扩展刺激-有机体-反应 (SOR) 模型.
- 确定推动消费者采用回收电子产品的关键因素.
主要方法:
- 使用刺激-有机体-反应 (SOR) 模型进行定量研究.
- 从罗马尼亚消费者那里收集的数据,罗马尼亚是一个地理上接近冲突的国家.
- 使用SmartPLS 3.0进行结构方程建模 (SEM),用于经验分析.
主要成果:
- 社交媒体的使用,消费者的绿色价值观,以及与俄乌战争相关的恐惧,显著提高了回收电子产品的形象.
- 这些增强的感知直接导致消费者购买回收电子产品的意图增加.
- 这项研究证实了SOR模型在理解消费者对可持续电子产品的行为方面的适用性.
结论:
- 社交媒体和俄罗斯-乌克兰战争等地缘政治事件可以积极塑造消费者对回收电子产品的态度.
- 促进绿色价值观和利用社交媒体是提高再生EP市场吸引力的有效策略.
- 调查结果为电子行业和零售商提供了宝贵的管理见解,以促进回收电子产品的销售.
关键词:
消费者认为绿色价值是消费者的绿色价值.电子产品 (EP) 是指电子产品.感知质量的感知质量产品图像 产品图像 产品图像购买意图 购买意图 购买意图 购买意图回收的电子产品组件回收的电子产品组件.俄罗斯-乌克兰战争恐惧俄罗斯-乌克兰战争恐惧社交媒体使用情况可持续的发展 可持续的发展使用是快乐的享受.更多相关视频
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