学术会议海报:在药房教育中描述视觉印象
Sheela Khadka1, Katlyn Holt1, Michael J Peeters1
1University of Toledo College of Pharmacy and Pharmaceutical Sciences, Toledo, OH, United States of America.
Exploratory research in clinical and social pharmacy
|February 29, 2024
概括
与传统格式相比,现代学术会议海报具有清晰的视觉效果和简洁的文本,显著增强了视觉印象. 这项研究开发了一个标题,以测量和比较海报的视觉吸引力.
科学领域:
- 科学沟通科学沟通
- 在学术界的视觉设计.
背景情况:
- 学术会议海报作为关键的前期刊文章传播.
- 视觉属性显著影响学术海报沟通的有效性.
研究的目的:
- 开发一种用于视觉印象的测量仪器.
- 描述和比较在学术会议上展示的科学海报的视觉印象.
主要方法:
- 开发了一种混合方法标题来评估视觉印象.
- 378张来自药房教育会议的海报被评分为视觉印象和特征.
- 对海报的特征 (格式,摘要,文字,QR码,序列,视觉) 进行了分析,以了解它们对视觉印象的影响.
主要成果:
- 当代海报格式比传统格式实现了明显更高的视觉印象得分.
- 海报格式,抽象的缺席,简洁,QR码的存在,逻辑序列和视觉图像的数量是视觉印象的重要预测因素.
- 在得分方面实现了高的评级者间可靠性.
结论:
- 学术海报的视觉印象差异很大,当代格式通常优于传统格式.
- 有效的学术海报沟通依赖于文字和视觉图像的清晰,简洁的组合,而不是密集的信息.
- 虽然当代格式有前途,但质量不同;专注于明确的设计原则是必不可少的.
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