媒体报道和流行病行为:来自瑞典的证据
1Jönköping University, CEnSE, and MMTC, Jonkoping, Sweden.
Health economics
|February 29, 2024
概括
媒体对Covid-19的报道显著影响了瑞典的公共行为,减少了对公共空间的访问,增加了在家里的时间. 这些影响在更相关,更可见,更事实化的新闻中更为强烈,媒体突出强调了这些新闻.
科学领域:
- 公共卫生传播 公共卫生传播
- 行为经济学是一种行为经济学.
- 媒体研究 媒体研究
背景情况:
- 了解媒体在卫生危机期间如何影响公众行为至关重要.
- 瑞典没有封锁的独特方法为媒体影响提供了一个独特的案例研究.
- COVID-19 流行病对公共卫生信息传递提出了前所未有的挑战.
研究的目的:
- 在Covid-19大流行期间调查媒体报道和个人行为之间的因果关系.
- 识别媒体报道的特征,放大或减少行为效应.
- 评估当地相关性,可见性和事实报告在塑造公众反应中的作用.
主要方法:
- 分析了一套独特的数据集,包括20万篇关于Covid-19的瑞典报纸文章.
- 利用两个不同的识别策略来建立因果关系.
- 与移动数据的变化相关联的媒体内容 (访问工作场所,零售,娱乐和住宅区).
主要成果:
- 报道称,Covid-19媒体提到,对工作场所和零售/娱乐场所的访问显著减少.
- 提及Covid-19的增加与在住宅地点花费更长时间的时间相关.
- 行为效应被当地相关,高度可见和事实新闻故事放大.
结论:
- 媒体报道对卫生危机期间的公众行为有明显的因果关系.
- 新闻内容的框架和特征 (例如,来源,建议) 显著调节行为影响.
- 调查结果强调了战略公共沟通的重要性以及当地媒体在危机管理中的价值.
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