测试一种诱捐赠激励措施,以提高在线调查参与率:来自实地实验的证据
Sandro Tiziano Stoffel1,2, Biswajit Chaki3, Ivo Vlaev3
1Research Department of Behavioural Science and Health, UCL, London, United Kingdom.
PloS one
|February 29, 2024
概括
提供与金钱奖励一起的诱慈善捐款显著提高了在线调查响应率. 首先介绍首选的激励措施进一步提高了完成,而不会引入偏见.
科学领域:
- 行为经济学是一种行为经济学.
- 调查方法 调查方法
- 心理学 心理学 心理学
背景情况:
- 在线调查面临着低响应率的挑战.
- 激励措施通常用于提高参与度.
- 诱效应,一种认知偏见,可能会影响激励选择中的决策.
研究的目的:
- 为了调查诱慈善捐款激励措施对在线调查响应率的影响.
- 探索激励表达顺序对调查完成的影响.
- 评估诱激励是否引入响应偏差.
主要方法:
- 对431名大学生进行了一项随机现场实验.
- 参与者被分配到对照组 (仅限金钱奖励) 或诱组 (金钱奖励 + 诱捐赠).
- 激励的呈现顺序 (目标先与诱先) 在诱小组中被操纵.
主要成果:
- 与对照组 (74.5%) 相比,在诱条件下 (82.3%) 的调查完成率明显高.
- 在诱之前提出目标激励措施导致完成率最高 (89.8%).
- 没有发现任何显著的响应偏差,包括诱.
结论:
- 结合诱惑性慈善捐赠激励措施可以有效地增加在线调查参与率.
- 激励措施呈现的顺序很重要,以目标为先的方法产生最佳结果.
- 诱惑激励提供了一个有希望的策略,以提高调查响应率而不会影响数据质量.
相关概念视频
Data Collection by Survey
6.5K
The systematic method of obtaining and analyzing accurate information of a population is called data collection. A survey is a standard method of data collection that involves collecting information from a target human population about their experience, opinion, or knowledge of a product, service, or process. The responses are recorded and interpreted. The most common survey examples are written questionnaires, face-to-face or telephonic conversations, focus groups, and electronic (e-mail or...
6.5K
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Convenience Sampling Method
8.9K
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population.
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...
8.9K
Ethics in Research
23.0K
Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not always been the case. Modern researchers must demonstrate that the research they perform is ethically sound.
23.0K
Types of Surveys
46
Surveys are essential for marking property boundaries near water bodies. Different types of surveys are defined, each with its own function. Land surveys mark the property boundaries, while route surveys determine the position of properties on nearby highways. Topographic surveys create maps by capturing the three-dimensional features of the land. Hydrographic surveys focus on the shapes of underwater areas and the movement of streams through the properties. Mine surveys determine the relative...
46
Persuasion Strategies
38.6K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.6K


