数字平台的增长战略和超级应用的兴起

Marc Hasselwander1

  • 1German Aerospace Center (DLR), Institute of Transport Research, 12489, Berlin, Germany.

Heliyon
|March 4, 2024
PubMed
概括

年轻,敏捷,承担风险的公司最适合成为超级应用程序,集成各种服务,如支付和电子商务. 本研究考察了数字平台如何演变为多用途的超级应用程序,使用移动部门的数据.

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