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Updated: Jul 1, 2025

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Diagonal Method to Measure Synergy Among Any Number of Drugs
Published on: June 21, 2018
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在双通道制药供应链中的定价策略研究,考虑服务
Qian Lu1,2,3, Qing Liu1,2, Yong Wang3,4
1Sanya Science and Education Innovation Park of Wuhan University of Technology, Sanya, China.
Frontiers in public health
|March 5, 2024
概括
制药供应链正在转向一个买家的市场. 优化补充产品的定价和服务水平是最大限度地提高利和提高患者满意度的关键.
科学领域:
- 药品供应链管理 药品供应链管理
- 医疗保健经济学 医疗保健经济学
- 运营研究 运营研究
背景情况:
- 制药市场正在从卖方主导的市场演变为买方主导的市场.
- 市场动态的转变使消费者在定价上有更大的影响力.
- 了解制造商和零售商的权力转移至关重要.
研究的目的:
- 分析服务对制药平台供应链中的定价策略的影响.
- 探索药品供应链中补充产品的协调策略.
- 调查价格和服务因素之间的相互作用,以优化.
主要方法:
- 利用斯塔克尔伯格游戏理论进行决策分析.
- 雇佣了假设测试和数学模型解决.
- 专注于制造商作为平台供应链决策的领导者.
主要成果:
- 与分散的方法相比,集中决策导致价格较低.
- 价格和服务水平的协调对于互补产品至关重要.
- 服务水平需要控制在利能力的最佳范围内.
结论:
- 提高服务水平对于最大限度地提高企业利和患者满意度至关重要.
- 单独的服务级别无法完全解决道冲突.
- 药品补充剂提供了一种可行的策略,以减轻供应链中的冲突.
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