数字文本消息对医疗检查的吸收率的影响:现场研究
Amnon Maltz1, Stella Rashkovich2, Adi Sarid3
1Department of Economics, University of Haifa, Haifa, Israel.
JMIR public health and surveillance
|March 6, 2024
概括
消息框架没有显著影响医疗检查的吸收. 电子邮件比短信更有效,短的主题线增加了健康活动的消息打开率.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 卫生当局利用短信来改善医疗建议的遵守.
- 数字媒体平台越来越多地用于健康信息传递.
- 过去的研究广泛研究了三十年来信息框架的有效性.
研究的目的:
- 评估各种广泛使用的消息框架对医疗检查采用率的影响.
- 分析不同数字推广策略在促进预防性医疗保健方面的有效性.
主要方法:
- 一个大规模的数字宣传活动,涉及113,048名50-74岁的参与者.
- 随机分配到六个消息框架组之一:控制,收益,损失,建议,实施意图或授权.
- 通过短信或电子邮件测量HPV,乳房镜,腹腔大动脉动脉瘤查,便隐性血液检测 (FOBT) 和肺炎球菌疫苗接种率.
主要成果:
- 在五个消息框架条件中,没有观察到医疗检查采用率的统计学上显著差异.
- 在驾驶吸收方面,电子邮件通信比短信更有效 (P<.001).
- 较短的主题线与更高的消息打开率有负相关性.
结论:
- 该研究没有发现任何证据表明,信息框架影响了医疗检查的遵守.
- 公共卫生活动应该探索超越框架的替代沟通策略,以促进合规性.
- 优化媒体道选择和主题长度对于有效的数字健康宣传至关重要.
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