中国消费者更喜欢带有地理标志和其他属性的牛肉
Rao Fu1, Chenguang Li2, Liming Wang3
1School of Natural and Environmental Sciences, Newcastle University, Newcastle Upon Tyne NE1 7RU, UK.
Meat science
|March 6, 2024
概括
中国消费者更喜欢粮食养的国产牛肉,并且会为标有地理标志 (GI) 的牛肉付出更多的代价. 偏好因人口统计和原产地而异,凸显了进口牛肉的地理标志标签的价值.
科学领域:
- 农业经济学 农业经济学
- 消费者行为 消费者行为
- 食品市场营销 食品营销
背景情况:
- 中国对牛肉日益增长的需求需要了解消费者对质量属性的偏好.
- 中国和欧盟关于地理标志的协议为牛肉质量标签提供了新的见解.
研究的目的:
- 评估中国消费者对具有地理标志 (GI) 标签和其他质量属性的牛肉产品的偏好.
- 为了确定愿意支付不同质量标签,食方案和来源的牛肉的意愿.
主要方法:
- 在1210名中国消费者中进行全国性选择实验调查.
- 使用带有错误组件的随机参数逻辑模型来分析偏好.
- 包括属性:地理标志标签",绿色",无危险",有机"标签,养方案,原产国和价格.
主要成果:
- 消费者显著偏爱谷物养和家用牛肉.
- 消费者愿意为标有地理标志的牛肉支付额外的费用,而不是其他属性.
- 地理标志标签对进口牛肉价格产生积极影响,人口因素影响偏好.
结论:
- 地理标志 (GI) 标签是中国市场牛肉产品的一个有价值的属性.
- 建议采用有针对性的营销策略,考虑消费者的人口统计和来源.
- 了解消费者愿意为质量属性支付费用对于市场发展至关重要.
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