Z世代的健康信息回避行为:聚焦小组讨论的见解
1School of Communication, Universiti Sains Malaysia, Gelugor, Malaysia.
Journal of medical Internet research
|March 8, 2024
概括
由于社会压力,信息过载和负面情绪,Z世代经常避免在线获得健康信息. 了解这些因素是有效的健康沟通策略的关键.
科学领域:
- 卫生沟通健康沟通
- 风险沟通 风险沟通
- 数字健康行为数字健康行为
背景情况:
- 年轻一代利用社交媒体获取健康信息,但有时在不确定的情况下会避免.
- 避免健康信息是数字原生人口日益关注的问题.
研究的目的:
- 为了检查Z世代中避免健康信息的情况.
- 通过计划风险信息回避模型,探索影响这种回避行为的因素.
主要方法:
- 定性研究采用焦点小组讨论,对38名年龄在16至25岁之间的参与者进行了研究.
- 采访内容的演定性分析,使用开放,集中和理论编码.
主要成果:
- 研究结果支持计划的风险信息回避模型,强调认知和情绪影响.
- 社会文化因素 (群体认同,社会规范),认知因素 (风险感知,信息过载,来源可信性) 和情感因素 (焦虑,希望保持积极) 驱动回避.
- 认知对情绪的影响是关键的潜在因素.
结论:
- 这项研究提供了对Z世代避免健康信息行为的洞察.
- 结果对学术研究和针对年轻成年人的实际健康传播策略都有影响.
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