基于分析层次流程和Kansei工程的电动汽车造型评估:对中国主流电动汽车品牌的研究
Heliyon
|March 11, 2024
概括
这项研究整合了Kansei工程和分析层次过程 (AHP) 来评估新能源汽车设计. 车辆的功能性,设计优雅性和结构复杂性是影响消费者对电动汽车看法的关键因素.
科学领域:
- 设计科学设计科学
- 汽车工程 汽车工程
- 消费者心理学 消费者心理学
背景情况:
- 评估新能源汽车 (NEV) 设计涉及主观的人类情感因素.
- 需要科学方法来量化这些模糊和不确定的元素.
- 将用户感知与客观设计标准相结合,对于市场成功至关重要.
研究的目的:
- 为新能源汽车模型开发和应用科学设计评估方法.
- 结合Kansei工程和分析层次过程 (AHP) 来评估NEV设计.
- 确定影响中国新能源汽车市场消费者认知的关键设计特征.
主要方法:
- 坎塞工程被用来量化设计图像词汇,并识别目标图像.
- 分析层次过程 (AHP) 建立了设计特征和图像词汇之间的关系.
- 使用模糊的综合评估矩阵,根据已建立的指数系统对NEV品牌进行排名.
主要成果:
- 车辆功能 (安全性,可靠性),设计优雅性和结构复杂性成为影响NEV印象的前三大因素.
- 对各种NEV品牌进行了综合客观和主观情绪分析的综合评估.
- 该研究成功地对中国新能源汽车市场的代表性车辆和品牌进行了排名.
结论:
- 专注于功能,优雅和结构复杂性对于有效的新能源汽车设计至关重要.
- 开发的方法为新能源汽车市场的发展提供了宝贵的见解.
- 将用户的情绪敏感性纳入设计过程,提高了NEV市场的竞争力.
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