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在Twitter上公众对电子烟中合成冷却剂的看法

Andrew H Liu¹, Julia Hootman², Dongmei Li³

¹Department of Computer Science, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, United States of America.

|March 12, 2024

概括

随着薄荷电子烟的禁令迫在眉,像WS-23这样的合成冷却剂正在获得引力. 电子烟者对这些药物的态度明显比非电子烟者更为积极,影响了公众的看法和未来的FDA法规.

科学领域:

公共卫生公共卫生
消费者行为消费者行为
监管科学监管科学

背景情况:

电子烟 (电子烟) 公司正在探索合成冷却剂 (例如,WS-3,WS-23) 作为薄荷醇的替代品,特别是在潜在的薄荷醇禁令中.
了解公众对这些合成冷却剂的看法对于制定监管决策和公共卫生战略至关重要.
推特数据为衡量公众情绪和识别与电子烟产品相关的用户人口统计提供了一个有价值的实时平台.

研究的目的:

通过使用Twitter数据,检查公众对电子烟中合成冷却剂的态度.
确定与这些冷却剂相关的积极和消极情绪相关的关键主题和话题.
为了比较电子烟使用者 (vapers) 和非使用者 (non-vapers) 之间的态度.

主要方法:

从2021年5月到2023年3月使用Twitter流媒体API收集了5,788条与合成冷却剂相关的非商业推特 (关键词:"WS-23"",冰"",冷").
采用深度学习模型:用于态度分类和用户识别的RoBERTa (强大的优化BERT预训练方法),以及用于主题建模的BERTopic.
使用双比例Z测试来比较吸烟者与非吸烟者之间的态度比例.

主要成果:

围绕合成冷却剂的讨论显示出明显的上升趋势.
电子烟者构成了大多数推文 (73.05%).
几乎一半的推特 (47.87%) 表达了积极的态度,明显高于负面的态度 (19.92%,P < 0.0001). 与非电子烟者 (14.55%) 相比,电子烟者表达积极态度的可能性明显高 (60.17%),而非电子烟者表现出的负面态度明显高 (30%) 比电子烟者 (16.2%,P < 0.0001).

结论:

电子烟用户在推特上对电子烟中的合成冷却剂表现出了主要的积极态度.
关键的积极主题包括品味的享受和薄荷/冰冷的感觉,而负面主题集中在不喜欢特定的口味和二手接触.
这些发现为美国食品和药物管理局 (FDA) 在制定含有合成制冷剂的电子烟产品规则方面提供了关键的见解.

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