从理论到实践:关于电动汽车采用行为的一项综合的TTF-UTAUT研究
Ayed Alwadain1, Suliman Mohamed Fati2, Kashif Ali3
1Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia.
PloS one
|March 12, 2024
概括
这项研究探讨了沙特阿拉伯的电动汽车 (EV) 采用,整合了技术接受模型. 调查结果显示,组合模型对电动汽车的采用有积极的影响,UTAUT构造是重要的驱动因素.
科学领域:
- 采用运输技术采用运输技术
- 新兴市场的消费者行为.
- 工业4.0应用程序的应用.
背景情况:
- 消费者对电动汽车的态度对于采用电动汽车至关重要.
- 个人态度和技术因素显著影响电动汽车的普及.
- 依赖石油的国家在采用电动汽车时面临着独特的挑战.
研究的目的:
- 调查传统上依赖石油的国家沙特阿拉伯的电动汽车 (EV) 采用情况.
- 开发和经验验证一个整合任务技术合适 (TTF) 模型和技术接受和使用统一理论 (UTAUT) 的框架.
- 了解电动汽车采用的技术和行为因素的相互作用.
主要方法:
- 采用了跨部门调查方法.
- 从消费者那里采集了273份有效的问卷,采用了便利抽样.
- 综合的TTF和UTAUT框架经过实证验证.
主要成果:
- 整合TTF和UTAUT对用户采用电动汽车产生了积极的影响.
- 发现TTF对行为意图的直接影响是微不足道的.
- 外界构造对这种关系做出了重大贡献,而社会影响对电动汽车的采用没有影响.
结论:
- 结合的TTF和UTAUT框架为理解电动汽车采用复杂性提供了一个整体的方法.
- 行为因素,特别是UTAUT内部的行为因素,是电动汽车采用的关键驱动因素.
- 未来的研究应该探索社会影响的细微差别和不同市场的直接TTF效应.
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