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与信念一致的信息是最常被分享的,尽管它是最不令人惊的

Jacob T Goebel¹, Mark W Susmann^2,3,4, Srinivasan Parthasarathy⁴

¹Department of Psychology, Ohio State University, Columbus, OH, USA. goebel.83@osu.edu.

Scientific reports

|March 14, 2024

概括

在线信息共享受到不仅仅是新性的影响. 与信念一致的信息,即使不那么令人惊,也被分享得更多,这突显了在线内容传播中语义意义的重要性.

科学领域:

信息科学信息科学信息科学
社会心理学社会心理学
计算社会科学计算社会科学

背景情况:

经典信息理论认为,信息价值与新奇性或惊喜成正比.
之前的研究表明,由于新性更高,虚假新闻传播速度更快,与信息理论一致.
然而,语义意义,例如与先前信念的一致性,也可能影响信息价值和共享行为.

研究的目的:

研究信息新性和语义意义 (信念一致性) 在在线共享行为中的作用.
挑战仅仅依赖于新性作为信息价值和病毒性的预测因素.
探索事先存在的信念如何影响信息的感知价值和传播.

主要方法:

分析Twitter上的分享行为,以检查新性,信念一致性和分享之间的初始关系.
为了操纵信息的新性和信念的一致性,进行了两项受控实验.
测量共享行为和感知惊喜,以回应信念一致的信息和信念不一致的信息.

主要成果:

在Twitter上分享行为显示了与新性和信念一致性的单独关联.
在受控实验中,与信念一致的信息比与信念不一致的信息更频繁地共享.
操纵的新奇性没有显著预测共享行为或感知惊喜;信念一致的信息是最令人惊的,但最共享.

结论:

关于感知价值和共享的经典信息理论预测需要改进.
语义意义,特别是信念的一致性,在信息共享中发挥着至关重要的作用,独立于新性.
未来的在线信息传播模式应纳入先前存在的信念和语义一致性的影响.

关键词:

信念的一致性信念的一致性新奇性新奇性新奇性新奇性分享分享分享分享这是一个惊喜的惊喜.

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