互动性如何塑造用户对智能语音助理的持续意图? 来自SEM和fsQCA的证据
Weiyao Kang1,2, Bingjia Shao2, Yong Zhang2
1School of Modern Posts, Chongqing University of Posts and Telecommunications, Chongqing, People's Republic of China.
Psychology research and behavior management
|March 14, 2024
概括
为了增强智能语音助理 (IVA) 的采用,这项研究发现交互性维度显著影响用户意图. 响应能力是关键,而高技术准备度放大了福利对继续使用IVA的影响.
科学领域:
- 人与计算机的交互
- 人工智能的人工智能
- 心理学 心理学 心理学
背景情况:
- 智能语音助理 (IVA) 越来越多地融入日常生活.
- 了解用户的持续意图对于推进IVA技术至关重要.
- 现有的研究往往忽视了互动性维度对用户行为的微妙影响.
研究的目的:
- 调查互动性维度 (双向沟通,响应,感知控制) 如何影响用户的情感反应 (心理所有权,主观幸福感) 和对IVA的持续意图.
- 检查技术准备在情感反应和继续意图之间的关系中起的调节作用.
- 提出并验证使用刺激-生物体-反应 (S-O-R) 框架的理论模型.
主要方法:
- 在中国收集了412个有效的调查答案.
- 采用部分最小平方结构方程建模 (PLS-SEM) 进行对称分析.
- 使用模糊集定性比较分析 (fsQCA) 进行非对称分析.
主要成果:
- 这三个互动性维度都显著影响了情感反应和持续意图,响应能力是最强的预测因素.
- 主观幸福感对高技术准备的用户的持续意图有更大的影响.
- fsQCA确定了三种不同的先例配置,足以解释高持续意图.
结论:
- 该研究阐明了将IVA互动性维度与用户持续意图联系在一起的机制.
- 它是第一个应用对称和不对称的方法之一,以分析互动对行为意图的影响.
- 结果为IVA开发和用户参与提供了新的理论见解和实际建议.
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