拉丁裔家长对基于Facebook群组的COVID-19疫苗推广干预的反应和参与:混合方法试点研究
Anna I González-Salinas1, Elizabeth L Andrade1, Lorien C Abroms1
1George Washington University, Washington, DC, United States.
JMIR formative research
|March 14, 2024
概括
这项研究表明,西班牙语社交媒体干预有效地打击了拉丁裔父母对COVID-19疫苗的犹. 数字卫生旅的方法通过可靠的信息和积极的参与,增加了疫苗的接种率.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体干预 社交媒体干预
背景情况:
- 西班牙语的社交媒体错误信息在拉丁裔父母中加剧了对COVID-19疫苗的犹.
- 数字健康旅 (Brigada Digital de Salud) 是为了在社交媒体上用西班牙语分享准确的,基于科学的COVID-19信息而创建的.
研究的目的:
- 为了评估参与者的反应和参与Brigada数字内容的参与.
- 评估该干预措施在美国拉丁裔父母及其子女中增加COVID-19疫苗接种率方面的有效性.
主要方法:
- 在一个私人Facebook群组中为西班牙语拉丁裔父母进行了为期5周的干预 (N=55).
- 每天传播关于COVID-19疫苗的Brigada数字帖子.
- 通过干预前后调查和Facebook分析对暴露,反应和参与度进行评估.
主要成果:
- 参与者的参与度很高:平均每位参与者有36次浏览,10.6次反应和3次评论.
- 绝对积极的接待:89%的人认为内容信息丰富和值得信赖;93%的人认为主持人知识博.
- 关键的关注主题包括疫苗安全性/有效性 (53%) 和儿童风险 (53%);首选的格式是教育帖子和视频.
结论:
- 数字干预表明,对推广COVID-19疫苗有很大的希望.
- 充分的曝光,参与和积极的参与者反强调了这种社交媒体方法的有效性.
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