不确定需求和通道功率对双通道供应链决策的影响
1School of Management, Jiangsu University of Technology, Changzhou, Jiangsu, China.
PloS one
|March 15, 2024
概括
本研究使用游戏理论分析双道供应链中的定价策略. 它发现,当需求价格不弹性时,决策者风险显著影响结果,特别是在较小的市场.
科学领域:
- 运营研究 运营研究
- 供应链管理 供应链管理
- 决策科学 决策科学
背景情况:
- 双通道供应链面临外部不确定性,影响利能力.
- 优化定价策略对于制造商和零售商在这些复杂的环境中至关重要.
研究的目的:
- 在不确定性下分析双通道供应链中的定价策略.
- 为了最大限度地提高制造商和零售商的预期利.
- 为了比较决策模型及其对最佳定价的影响.
主要方法:
- 使用的间隔数理论和游戏理论.
- 开发了四种决策模式:集中的,制造商斯塔克伯格,零售商斯塔克伯格和垂直的纳什.
- 对市场潜力和价格弹性等关键参数进行敏感性分析.
主要成果:
- 在四种决策模式中,最佳的定价和利各不相同.
- 当市场需求对价格不那么敏感时,决策者风险指标对结果的影响更大.
- 市场规模与决策者风险指标对结果的影响有负相关性.
结论:
- 定价策略必须考虑到外部不确定性和决策者的风险偏好.
- 了解市场特征与风险之间的相互作用对于利优化至关重要.
- 决策模式的选择显著影响了最佳定价和整体供应链利能力.
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