对机器的愤怒? 在关于人工智能的YouTube视频中对社会威胁和有效性进行框架化
Andreas Schwarz1, Janina Jacqueline Unselt1
1Institute of Media and Communication Science, Technische Universität Ilmenau, Ilmenau, Germany.
概括
这项研究分析了关于人工智能 (AI) 的YouTube视频,发现平衡和无威胁的占主导地位. 这些框架往往忽视了人工智能风险和社会反应,强调了需要改进风险沟通策略的需要.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 技术研究 技术研究
背景情况:
- 人工智能 (AI) 话语已经扩展到专家圈之外,自2014年以来,媒体报道显著增加.
- 虽然传统媒体的AI报道受到研究,但社交媒体,特别是视频平台,仍未得到充分研究.
- 风险沟通研究AI的社会威胁是有限的,尽管承认潜在的危险.
研究的目的:
- 在讨论人工智能的YouTube视频中识别普遍的社会威胁/有效性框架.
- 分析这些AI框架的来源,并比较它们的覆盖范围和受众参与度.
- 为有效的AI风险沟通和治理提供见解.
主要方法:
- 分析了2018年发布的YouTube视频,这是公众对AI关注的高峰期.
- 应用一个理论框架,整合框架和风险沟通.
- 基于内容,覆盖范围和用户响应,识别和比较占主导地位的AI框架 (平衡,高效,高威胁,无威胁).
主要成果:
- 他们确定了人工智能的社会威胁/有效性的四个主要框架:平衡,高效,高威胁和无威胁.
- 平衡和无威胁的框架是最常见的,主要以积极或中立的叙述为特色.
- 这些普遍的框架往往未能从风险沟通的角度充分解决人工智能风险或必要的社会反应.
结论:
- 对人工智能的平衡和无威胁的框架在YouTube上很普遍,但可能不会促进公众对风险的了解.
- 有效的AI风险沟通需要更直接地解决潜在的威胁和社会影响.
- 调查结果为改进人工智能风险治理和公众参与策略提出了建议.
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