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Updated: Jun 30, 2025

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解码Z世代:人工智能对品牌信任和购买行为的影响

Cristobal Rodolfo Guerra-Tamez1, Keila Kraul Flores2, Gabriela Mariah Serna-Mendiburu1

  • 1Art and Design Department, Centro Roberto Garza Sada de Arte, Arquitectura y Diseño, Universidad de Monterrey, Nuevo León, Mexico.

Frontiers in artificial intelligence
|March 19, 2024
PubMed
概括

人工智能 (AI) 显著提升了Z世代消费者的品牌信任和购买决策. 积极的AI感知和经验增强了信任,影响了各个部门的购买行为.

关键词:
这一代人,就是Z世代.人工智能是一种人工智能.品牌信任 品牌信任 品牌信任消费者行为 消费者行为流体验,体验流动.

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