塞尔维亚小规模乳制品加工商的电子商务准备和培训需求:了解障碍和知识差距
Zorana Miloradovic1, Jovana Kovacevic2, Jelena Miocionovic1
1Department of Animal Source Food Technology, Faculty of Agriculture, University of Belgrade, Nemanjina 6, 11081, Belgrade, Serbia.
Heliyon
|March 19, 2024
概括
小规模的乳制品加工商需要加强培训和资源,以获得电子商务的成功. 解决食品安全,质量和冷链物流方面的挑战对于在线销售合规至关重要.
科学领域:
- 食品科学与技术 食品科学与技术
- 企业管理 企业管理
- 农业经济学 农业经济学
背景情况:
- 小规模乳制品加工商 (SSDP) 面临进入电子商务市场的挑战.
- 了解特定的需求和差距对于成功的在线销售至关重要.
研究的目的:
- 确定SSDP的电子商务要求.
- 评估当前在线乳制品销售中的差距和挑战.
- 为SSDPs提供有针对性的培训计划.
主要方法:
- 混合方法研究设计.混合方法研究设计.
- 与7名在线平台代表 (OPR) 的定性采访.
- 用58个SSDP进行定量调查,使用层次集群分析和曼-惠特尼U测试进行分析.
主要成果:
- OPR强调在食品安全,质量和冷链物流方面需要工具,资源和技能.
- 许多SSDP使用基本的厨房设备,加工生牛奶,缺乏产品标签.
- 在集群3和4中,只有73.7%和90.0%的SSDP在线销售,主要是通过社交媒体和自主管理的冷链运输.
结论:
- 针对特定知识差距的定制培训对于SSDPs至关重要.
- 改善食品安全,质量控制和冷链解决方案对于电子商务的可行性至关重要.
- 利用社交媒体和直接面向消费者的模式需要支持SSDPs.
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