明确的自杀语言在与自杀预防搜索页面接触时的影响 寻求帮助的提示:非随机试验
Sandersan Onie1,2, Susanne Oliver Armstrong1, Natasha Josifovski1
1Black Dog Institute, University of New South Wales, Sydney, Australia.
JMIR mental health
|March 19, 2024
概括
广告中的明确自杀信息增加了高风险搜索者的参与度,但降低了低风险搜索者的参与度. 针对用户搜索术语定制广告内容对于有效的自杀预防活动至关重要.
科学领域:
- 心理学 心理学 心理学
- 公共卫生 公共卫生
- 数字营销 数字营销 数字营销
背景情况:
- 在线广告是自杀预防干预的关键入口.
- 了解有效的消息传递策略对于准不同人群至关重要.
研究的目的:
- 为了确定在互联网广告中明确提到自杀是否会提高用户参与度.
- 分析基于反映用户认知状态的关键词类别的参与差异.
主要方法:
- 一项双臂,澳大利亚范围内的研究,比较广告中的明确和非明确的自杀措辞.
- 在低风险,高风险和寻求帮助的自杀关键字搜索中分析广告参与度.
主要成果:
- 明确的自杀措辞减少了对低风险关键词的参与度.
- 明确的自杀措辞增加了对高风险关键词的参与度.
结论:
- 意识到自己有自杀倾向的个人对明确的"自杀"信息做出了更好的反应.
- 一些经历自杀倾向的人可能会使用低风险的关键词,表明需要细微的广告策略.
关键词:
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