热门的YouTube视频对转基因食品有什么说法? 一个内容分析分析
Sawyer I Basch1, Lalitha Samuel2, Joseph Fera3
1Avenues: The World School, New York, NY 10001, USA.
Dialogues in health
|March 22, 2024
概括
大多数受欢迎的关于转基因食品 (GMF) 的YouTube视频缺乏专业的投入. 卫生专家应该更多地参与YouTube,分享准确的GMF信息并支持知情的消费者决策.
科学领域:
- 生物技术和农业科学
- 公共卫生沟通公共卫生沟通
- 数字媒体研究数字媒体研究
背景情况:
- YouTube是传播健康信息的主要平台.
- 很大一部分美国人在网上搜索健康信息.
- 转基因食品 (GMF) 是公众感兴趣和讨论的主题.
研究的目的:
- 分析了关于转基因食品 (GMF) 的100个最多人观看的英语YouTube视频的内容.
- 确定YouTube上受欢迎的GMF内容的共同主题和特征.
- 评估平台上共享的GMF信息的来源可信度.
主要方法:
- 在YouTube上搜索了诸如"转基因食品"等术语.
- 策划了前100个观看次数最高的视频.
- 为十个预定义的内容类别编码的视频.
- 分析了观众和参与度指标 (浏览量,喜欢).
主要成果:
- 这100个视频获得了超过6500万次浏览和130万次赞.
- 只有7%的视频来自认证的专业人士或组织.
- 超过90%的受访者讨论了转基因农作物并举例,50%的受访者提到了减轻饥饿问题,65%的受访者提到了生态问题.
结论:
- 在YouTube上,在经过专业审查的GMF信息中存在很大的差距.
- 卫生专业人员应该在YouTube上增加他们的存在,以提供准确,基于证据的GMF信息.
- 赋予消费者可靠数据的权力对于对转基因农药的知情决策至关重要.
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