美国年轻人接触电子烟广告的种族/民族差异
V V Do1, C A Spears2, P M Ling3
1Department of Population Health Sciences, School of Public Health, Georgia State University, Atlanta, GA, USA.
Public health
|March 23, 2024
概括
大多数美国年轻人接触到电子烟广告. 与非西班牙裔白人青年相比,非西班牙裔黑人和亚洲青年在电视和在线平台上更容易接触电子烟广告.
科学领域:
- 公共卫生 公共卫生
- 流行病学 流行病学
- 卫生沟通 卫生沟通
背景情况:
- 电子烟 (e-cigarette) 的营销是无处不在的.
- 了解年轻人接触电子烟广告对于公共卫生干预至关重要.
- 广告曝光中的种族和民族差异可能会导致健康不平等.
研究的目的:
- 评估年轻人在美国的各种营销道中对电子烟广告的暴露.
- 调查这种暴露中潜在的种族和民族差异.
- 为减少年轻人接触电子烟营销的有针对性的公共卫生战略提供信息.
主要方法:
- 对2018年和2019年全国代表性美国年轻人 (年龄13-17岁) 纵向调查数据的横截面分析.
- 通过电视,销售点,在线/社交媒体和其他道对电子烟广告的自我报告.
- 用于计算种族/种族差异暴露的调整赔率比率 (AOR) 的概括估计方程模型.
主要成果:
- 据报道,电子烟广告曝光率很高,2018年为79.8%,2019年为74.9%.
- 销售点广告是最常见的曝光来源.
- 与非西班牙裔白人青年相比,非西班牙裔黑人和非西班牙裔亚洲青年通过电视和在线/社交媒体暴露的几率显著更高.
结论:
- 很大一部分美国年轻人接触到各种电子烟营销道.
- 在电子烟广告曝光方面显著的种族和民族差异是显而易见的.
- 调查结果强调需要文化敏感和有针对性的干预措施,以解决年轻人接触电子烟营销的不平等问题.
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