影响公众参与行为的因素与政府微博有关COVID-19更新
1School of Management, Xi'an Polytechnic University, Xi'an, China.
Frontiers in public health
|March 25, 2024
概括
大城市的政府微博可以通过优化内容丰富性,互动性和长度来增加公众参与. 确诊的COVID-19病例数量影响了内容和出版商特征如何影响参与度.
科学领域:
- 公共卫生 公共卫生
- 沟通研究 沟通研究
- 数据科学数据科学数据科学
背景情况:
- COVID-19大流行严重影响了全球大城市.
- 在fodemics复杂的疾病管理和公共响应.
- 政府微博对于危机期间的信息传播至关重要.
研究的目的:
- 在COVID-19大流行期间检查影响公众参与政府微博的因素.
- 了解大城市如何改善流行病信息传播和公众参与.
- 分析参与证实病例数的监管作用.
主要方法:
- 经验分析了来自中国七个大城市的6677个与流行病相关的微博.
- 使用了概率模型 (中心和外围路线).
- 使用定性比较分析 (QCA) 来识别因素配置.
主要成果:
- 内容丰富显示出U形影响;互动,长度和粉丝数量积极影响参与.
- 更新频率对参与产生了负面影响;发布时间和内容语义很重要.
- 新确诊的COVID-19病例积极调节了内容和出版商特征的影响.
结论:
- 确定了微博内容的关键机制和出版商的公众参与特征.
- 证明了新的确诊病例对参与的缓解效应.
- 为优化政府微博运营和紧急信息发布提供了见解.
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