对令人反感的在线内容的道德判断:在社交媒体上报告决策和惩罚偏好
Sarah Vahed1, Catalina Goanta2, Pietro Ortolani3
1Donders Institute for Brain, Cognition and Behaviour, Radboud University, Nijmegen, The Netherlands.
PloS one
|March 25, 2024
概括
在判断在线内容时,社交媒体用户对道德上负面的图像和海报意图作出强烈反应. 用户角色影响了报告,但不是惩罚偏好,突出了复杂的节制行为.
科学领域:
- 心理学 心理学 心理学
- 社会媒体研究 社交媒体研究
- 在线行为分析分析在线行为分析
背景情况:
- 有害在线内容的流行需要了解用户的判断和缓解策略.
- 社交媒体平台在有效调节用户生成的内容方面面临着挑战.
- 个人对在线内容的看法显著影响用户参与和平台动态.
研究的目的:
- 调查影响用户对令人反感的在线内容评估的因素.
- 确定道德形象,海报意图和用户感知责任对内容可反对性的影响.
- 探索分配的角色 (内容主管与典型用户) 如何影响报告和惩罚偏好.
主要方法:
- 在线研究294个不同的社交媒体用户.
- 呈现不同道德价值的图像与模拟的海报意图.
- 将参与者分配到内容主管角色或典型用户角色中.
主要成果:
- 伦理图像对客观性判断有很大的影响;在道德上负面的图像主要是报道和惩罚.
- 海报的意图显著影响了决策,负面内容分享以支持它引起了更大的反对.
- 内容调节角色影响了报告行为,但没有影响惩罚偏好.
- 对平台的信任较低与报告较少相关,而更高的特征同理心与报告增加相关.
结论:
- 道德判断和海报意图是在线内容评估的关键驱动力.
- 用户角色和个人特征,如同情心和平台信任,塑造了调节行为.
- 调查结果为社交媒体平台和监管机构提供了关于用户驱动内容调节的见解.
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